Search Engine Optimization (SEO)


How to do SEO – step by step Guidelines


Search Engine Optimization shapes the site so search engine bots rank it all the more exceedingly and present it to the actual visitors. There are some step by step guidelines are given below how to plan and do SEO, attract the visitors and rank the site in the top level of any search engine.

  1. Plan & Objectives:  At first plan (short-term or long term) and think what you want to do.  Then after setup your objectives (plan about the domain that you want to prepare a site and do SEO). Analyze your plan and ready for the investment (prepare your budget).
  2. Design & Prepare the Website:  On the basis of plan, design and prepare the website by using some programming code (HTML, Javascript, PHP, WordPress, MySQL etc.)
  3. Buy domain & hosting Space:  After preparing the website into the local test machine/server, buy a public domain and hosting space from a recognized company for publicly hosting the site and make it visible to all users in the world.
  4. Start SEO Operation:                                                                                                                                       On-page Optimization 
  • Clear & unique titles.
  • Accurate descriptions and headers ( using sophisticated keywords in meta-tag description section)
  • Compare keywords with Google AdWords.
  • Organize the site directory or site map
  • Submit the website in search engine (Google, Yahoo/Bing, AOL)
  • Submit a sitemap to search engines. There are many free sitemap generating websites that will create an organized list of pages on your website. Submit this XML Sitemap using Google WebMaster tools and preferably to other search engines such as Yahoo and Bing as well.
  • Using some Anchor text and backlinks into the webpage.

Off-page Optimization

  • Backlinks: Providing backlinks in the relevant domain and relevant competitor’s domain is the best way to get or generate more traffic. It is better to change backlinks on necessity basis.
  • Online Marketing: Start marketing in facebook, twitter & youtube by creating groups, fan pages or channels etc. In that case, need to do professional marketing to reach out the mass level visitors.
  • Monitor relevant best ranking site Activity: Always communicate and keep in touch and monitor the relevant best ranking site and their activities.
  • Monitor Competitors Activity:  Always monitor relevant competitor’s site and their activities and feed.
  • Write content for people not for search engines: Prepare nice, unique as well as creative content and that will help the real visitors to enjoy the blog and at the same time site rankings will be higher. In that case, make sure that all contents (grammar, spelling, and readability) are ok and error free.
  • Continual Improvement Process:  SEO is a lengthy and continual process. In that case, continue the whole SEO process (step by step) at least every week by changing the keywords, upgrade or include more backlinks (in webpages or in other sites) and invest more for buying ads as well as increase the online marketing (social media marketing).


 On-page Optimization – How to Do


  • Clear & unique titles.
  • Accurate descriptions and headers ( using sophisticated keywords in meta-tag description section)
  • Compare keywords with Google AdWords.
  • Organize the site directory or site map
  • Submit the website in search engine (Google, Yahoo/Bing, AOL)
  • Submit a sitemap to search engines. There are many free sitemap generating websites that will create an organized list of pages on your website. Submit this XML Sitemap using Google WebMaster tools and preferably to other search engines such as Yahoo and Bing as well.
  • Using some Anchor text and backlinks into the webpage.

Off-page Optimization – How to Do


  • Backlinks: Backlinks is one of the way to do off-page optimization. Noted that, providing backlinks in the relevant domain and relevant competitor’s domain is the best way to get or generate more traffic.
  • Online Marketing: Start marketing in facebook, twitter & youtube by creating groups, fan pages or channels etc. In that case, need to do professional marketing to reach out the mass level visitors.
  • Monitor relevant best ranking site Activity: Always communicate and keep in touch and monitor the relevant best ranking site and their activities.
  • Monitor Competitors Activity:  Always monitor relevant competitor’s site and their activities and feed.
  • Continual Improvement Process:  SEO is a lengthy and continual process. In that case, continue the whole SEO process (step by step) at least every week by changing the keywords, upgrade or include more backlinks (in webpages or in other sites) and invest more for buying ads as well as increase the online marketing (social media marketing).